Press release — For immediate distribution
Montreal, January 26, 2017 – A strong start for Danser pour gagner with the first live broadcast on V capturing the number 1 spot in its primary target groups: adults 18-34 (24.9% market share), adults 18-49 (25.2%) and adults 25-54 (24.7%). Over half a million viewers (514,000, preliminary data, 2+) * tuned in to watch the debut of this new television event.
“The atmosphere on the set was truly electrifying! It’s not surprising that the premiere of this major production attracted such phenomenal audience numbers” says Brigitte Vincent, Vice President, Content at Groupe V Média. “The incredible talent of the dancers, the tremendous work of Julie Snyder’s team and our successful multiplatform distribution and promotion strategy combined to produce these great results.”
The premiere of Danser pour gagner also created a real buzz on social media. In addition to the show’s many views on Facebook, it was one of the evening’s most popular subjects on Twitter in Canada with the hashtag #danserpourgagner.
Danser pour gagner
Live Wednesdays at 7:30 pm
The rehearsals : Monday and Tuesday 6:30 pm, Wednesday 7 pm
Behind the scenes: Thursday 6:30 pm
*Source : Numéris, Québec franco, 24 janvier 2018, 19h30-21h, preliminary data
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About Groupe V Média
Groupe V Média is a Quebec company operating in the entertainment industry. It owns V, a French-language television network and specialty networks MusiquePlus and MAX. The company also owns digital properties, most notably the content platform Noovo.ca, the online boutique BoutiqueNoovo.ca as well as the 25Stanley sports blog.