Press release — For immediate distribution
Montreal, January 29, 2017 – Groupe V Média promises to dazzle viewing audiences with its production of Danser pour gagner, Quebec’s first live dance competition airing this winter on V. A spirited poster campaign was developed that shines the spotlight on this sensational new show. The campaign was conceived and produced entirely by the group’s marketing and creative services team.
“For a production of this magnitude, we wanted a poster campaign that stood out and captured attention,” says Sarah Nguyen, Marketing Director of Groupe V Média. “The highly-colourful, outside the frame creative featuring hosts Olivier Dion and Julie Ringuette, is very effective and generates major impact. ”
In addition to the billboards located along highways and major arteries in and around Montreal and Quebec City, the campaign is deployed in magazines, newspapers and on the web.
Advertiser: Groupe V Média
Marketing Director: Sarah Nguyen
Director, Creative Services: Joannie Sauvageau
Marketing Advisor: Camille Lamy
Photographer: Elisabeth Cloutier
Graphic Designer: Sydric Turcotte Drouin
Danser pour gagner
Live Wednesdays at 7:30 pm
The rehearsals : Monday and Tuesday 6:30 pm, Wednesday 7 pm
Behind the scenes: Thursday 6:30 pm
Information and interviews
Conseillère communication, relations publiques
514-390-6100 x 7014 | 514-603-6691
About Groupe V Média
Groupe V Média is a Quebec company operating in the entertainment industry. It owns V, a French-language television network and specialty networks MusiquePlus and MAX. The company also owns digital properties, most notably the content platform Noovo.ca, the online boutique BoutiqueNoovo.ca as well as the 25Stanley sports blog.