Press release — For immediate distribution


Montreal, January 29, 2017 – Groupe V Média promises to dazzle viewing audiences with its production of Danser pour gagner, Quebec’s first live dance competition airing this winter on V. A spirited poster campaign was developed that shines the spotlight on this sensational new show. The campaign was conceived and produced entirely by the group’s marketing and creative services team.

“For a production of this magnitude, we wanted a poster campaign that stood out and captured attention,” says Sarah Nguyen, Marketing Director of Groupe V Média. “The highly-colourful, outside the frame creative featuring hosts Olivier Dion and Julie Ringuette, is very effective and generates major impact. ”

In addition to the billboards located along highways and major arteries in and around Montreal and Quebec City, the campaign is deployed in magazines, newspapers and on the web.


Credits :

Advertiser: Groupe V Média
Marketing Director: Sarah Nguyen
Director, Creative Services: Joannie Sauvageau
Marketing Advisor: Camille Lamy
Photographer: Elisabeth Cloutier
Graphic Designer: Sydric Turcotte Drouin

Danser pour gagner

Live Wednesdays at 7:30 pm
The rehearsals : Monday and Tuesday 6:30 pm, Wednesday 7 pm
Behind the scenes: Thursday 6:30 pm



Information and interviews

Dominique Gagnon
Conseillère communication, relations publiques
514-390-6100 x 7014 |  514-603-6691

About Groupe V Média

Groupe V Média is a Quebec company operating in the entertainment industry.  It owns V, a French-language television network and specialty networks MusiquePlus and MAX. The company also owns digital properties, most notably the content platform, the online boutique as well as the 25Stanley sports blog.