Press release – For immediate distribution
Montreal, August 28, 2018 – Groupe V Média is now offering advertisers the opportunity to broadcast their campaign simultaneously on all its platforms: V, MAX, MusiquePlus and Noovo.ca. In line with Groupe V Media’s innovative content delivery strategies, this new format allows advertisers to position themselves in the heart of its popular 5p to 7p program block and obtain cross-platform visibility adapted to the new realities of consumers and businesses.
“According to an Ispos Digital Pulse study for Think TV, 35% of television viewing time is spent on multiple devices at the same time,” says Isabelle Legris, Senior Director, Sales Strategy. “This new opportunity enables our partners to reach as many people as possible while increasing the impact and visibility of their message. Advertisers can therefore maximize their reach and be present everywhere at the right time. “
Mostly urban, active, young and connected, with a high purchasing power and maturity in terms of consumption, viewers of V’s 5p to 7p program block are a highly desirable audience for advertisers. In audience composition, V is number one in the time slot among three key target groups. And in reach, V is number two among these same targets *.
The multi-screen ad break includes the airing a 30-second countdown spot at 7 pm simultaneously on V, MAX and MusiquePlus; as well as dominance of the display formats on all Noovo.ca pages between 7 pm and 7:15 pm. A great opportunity to effectively reach a sought-after audience and it’s available right now! Contact your Groupe V Média representative.
Director, Communications and Public Relations
514-390-6100, poste 2249
About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels MusiquePlus and MAX, content and video-on-demand platform Noovo.ca, online store BoutiqueNoovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.