Press release – For immediate distribution

Montreal, November 8, 2018 – The fourth edition of La journée qui a du chien benefiting the Mira Foundation came to a successful conclusion on Monday having raised approximately $483,143. Since the first edition of the event, Groupe V Media and its partners have raised close to $2 million for the Mira Foundation to enable it to continue its mission and make a real difference in the lives of young people with autism spectrum disorder and people with visual or motor impairments. Host and comedian Stéphane Rousseau was the spokesperson for this 4th day of awareness building and fundraising.

As part of La journée qui a du chien, V’s original productions offered a nod and a wink to the Mira Foundation. In addition, Groupe V Média artists, accompanied by volunteers, partners, host families, beneficiaries and Mira dogs, took turns encouraging people to contribute at several collection points in the Montreal area.

 

There’s still time to give :

Text MIRA at 45678 (option to donate $10 or $20)
Call 1 844 346-MIRA (6472) – donation of $1 to $99
Make a donation online at mira.ca

 

 

This day was made possible thanks to the following partners: Groupe V Média, Mondou, Vetdiet and Téo Taxi.

 

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Information and interviews

Anne Dongois
Press officer
514-826-2050
anne@adcom.ca

Josiane Bétit
Press officer
514-831-0276
jbetit@videotron.ca

Dominique Gagnon
Advisor, communications and public relations
514-390-6100, ext. 7014
dgagnon@groupevmedia.ca

 

About Groupe V Média

Groupe V Média, a Quebec company operating in the field of entertainment and content distribution, is the largest independent media group in Canada. Groupe V Média owns conventional television network V, specialty channels MusiquePlus and MAX and the video on demand and content platform Noovo.ca, online boutique BoutiqueNoovo.ca as well as the 25Stanley sports news site. Its innovative content delivery strategies featuring strong, eye-catching and unifying themes enable its properties to reach a large audience on a multitude of platforms, at any time, adapting to today’s new consumer and business realities.

About the Mira Foundation

The mission of the Mira Foundation is to improve the quality of family life for children with autism spectrum disorders and help people with a visual or physical handicap gain greater self-sufficiency by providing, free of charge, a dog trained to meet their needs. Since its creation in 1981, the Mira Foundation Mira has donated over 3,000 dogs. The Foundation receives no government funding, its financing relies entirely upon the donations it receives from the public or fundraising activities.