Press release — For immediate release

Montreal, December 20, 2018 – The second season of Occupation Double on V was the talk of the town this fall! Quebecers gathered in large numbers to watch the show hosted by Jay Du Temple on television, online on Noovo.ca and on social networks, making it the top-rated show among 18-34 year-olds every night on the air!

 

Occupation Double Grèce generated…

 

 

 

 

 

 

In three months, the most recent edition of the popular reality TV series reached record highs on all our platforms. The Sunday night galas were watched by an average of 781 000 viewers each week on television and amassed 286 000 views on Noovo.ca. The weeknight editions also attracting an average of  490 000 viewers per day, ranking number one among its main targets (adults 18-34, 18-49 and 25-54 years old).

The unparalleled digital performance of Occupation Double Grèce confirms the tremendous success of the brand’s multiplatform distribution strategy. The show’s video content on Noovo.ca generated 15.6 million views since the participants were announced last September (+24% vs 12.6 M in 2017). Noovo.ca also recorded more than 40 million page views (+31% vs 30.5 M in 2017) and attracted 3 million users (+10% vs 2.7 M in 2017), significant increases over last year.

On Facebook, the overall cumulative reach of the OD page reached 24.9 million with a engagement rate of 41,85% and the video content generated 43.4 million views. Occupation Double came in at number 7 on Google’s 2018 list of top TV show search trends in Canada.

During the recent show in which Catherine and Andrew were crowned the ultimate winners of Occupation Double Grèce, Jay Du Temple announced that the popular reality TV show would be returning for a third season next fall on V. Where will the hottest singles in Quebec be jetting off to? Stay tuned for more details!

 

OCCUPATION DOUBLE GRÈCE BY THE NUMBERS

TV

  • 3 million people reached
  • 781 000 million average audience each Sunday
  • 490 000 on average each evening for the daily editions
  • #1 show among adults 18-34

WEB

  • 3 million users on Noovo
  • 15,6 millions views of video content
  • 40 million page views

VIDEO ON DEMAND

  • 1 350 000 downloads in October and November only

SOCIAL NETWORK

Facebook
  • 24,9 million in overall cumulative reach
  • 43,4 million video views
  • Engagement rate of 41,85%
  • 391 000 fans
Instagram
  • 75,8 million impressions
  • 234 000 followers
Twitter
  • 1,8 million impressions

 

Sources :
+ Numeris. Quebec Franco. Average minute reach and audience.
Confirmed and/or preliminary data from September 30 to December 19, 2018. Sunday 6:30 pm and 9 pm broadcasts combined.
+ Google Analytics, Facebook, Instagram and Twitter. Since the September 6th, 2018 press conference during which the participants were announced.

 

-30-

 

Information

Michaël Majeau
Director, Communications and Public Relations
514-390-6100 x 2249
mmajeau@groupevmedia.ca

 

About Groupe V Média

Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels MusiquePlus and MAX, content and video-on-demand platform Noovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.