Press release – For immediate distribution
Montreal, February 13, 2019 – MAX, the specialty channel that presents the best films and television series in French, has been generating its best audience results since it was first introduced a little over two years ago. The channel’s market share rose a remarkable 75% in the fall of 2018 (vs. the fall of 2017)1. MAX’s holiday programming enabled it to climb to third place among specialty channels in December, ahead of Séries +, its main competitor2. And not only are more Quebecers now watching MAX, but they are watching it for a longer period of time; increasing the average hours tuned to the channel by 396%3.
Drama series, catchy comedies, blockbuster movies: MAX’s engaging and diverse programming delivers solid results as it keeps accelerating its audience growth. In just two and a half years, MAX has more than doubled its market share going from 0.9% to 2.1% (2+). The channel significantly increased its share in all major target groups compared to the same period last year: +75% en 2+ (part de 2,1 %), +80 % chez les 18-49 ans (part de 1,8 %) et +50 % chez les 25-54 (part de 1,8 %)4.
A holiday lineup that attracted attention
Throughout the month of December, MAX presented holiday programming that attracted large viewing audiences, making it the third most-watched specialty channel5, ahead of Séries + and right behind RDS and LCN. A jump of 12 positions in the specialty channel rankings!
Even more time spent with MAX
Even more people are now watching MAX and they are watching it more! The average time spent each week with the channel is almost five times higher than it was in 2013, going from 32 minutes to 2.67 hours, an astonishing increase of 396%! Moreover, 85% of the listening of MAX is done live6.
Viewers are definitely seduced by MAX’s award-winning, popular lineup of TV fictions. The channel definitely intends to continue growing its viewership!
MAX : the best TV series, the best movies.
1. Numeris, PPM, QC Franco, 27 août au 30 novembre 2018 vs. 28 août au 31 décembre 2017, T2+, lun-dim 2a-2a.
2. Numeris, PPM, QC Franco, AMA, 1 au 31 décembre 2018, T2+, lun-dim 2a-2a.
3. Numeris, PPM, QC Franco, T2+, 6a-2a, 27 août au 30 décembre 2018 vs. 26 août au 29 décembre 2013.
4. Numeris, PPM, QC Franco, lun-dim, 2a-2a, Parts de marché, 27 août au 30 décembre 2018 vs. 28 août au 31 décembre 2017
5. Numeris, PPM, QC Franco, AMA, 1 au 31 décembre 2018, T2+, lun-dim 2a-2a.
6. Numeris, PPM, QC Franco, T2+, 6a-2a, 27 août au 30 décembre 2018 vs. 26 août au 29 décembre 2013.
Director, Communications and Public Relations
514-390-6100, poste 2249
About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels MusiquePlus and MAX, content and video-on-demand platform Noovo.ca, online store BoutiqueNoovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.