Montreal, February 27th, 2019 – Visual transformation and revamped programming: V is increasingly successful in meeting its mission to reach 18- to 49-year-olds with the most significant repositioning in its history! The brand is delivering on its promise to provide advertisers with the best environment to reach the much sought-after target: a young, active, and passionate audience. With its innovative multiplatform content that features popular on-air personalities and an engaging line-up of shows, V continues to stand out in the market. V is definitely television done differently!
“Our new visual identity crystallizes the major changes at V that include the implementation of a more strategic approach with our customers and a more coherent and inclusive programming offer designed for viewers seeking a new kind of boldness in television. Our new positioning enables the brand to be more relevant than ever and reach not necessarily the most people, but the right people. Your investment on V is guaranteed to reach the key 18-49 target and deliver maximum return on your ad dollars,” explains Dimitri Gourdin, Executive Vice President, Head of Corporate Strategy at Groupe V Média.
With 37.7% of its audience between the ages of 18 and 49, V has the highest concentration of any conventional network in the market and it’s also the channel registering the most significant growth (+ 16%)1. In addition, V’s audience composition is becoming increasingly concentrated among its other main target groups with a remarkable growth of 21.4% in A18-34 (+ 19%) and 36.2% in A25-54 (+ 9%)2.
“More than ever, V is attracting audiences comprised primarily of active, young and connected Quebecers with high purchasing power and consumption maturity. The channel’s audience composition clearly shows that it provides an unmatched environment in which its advertisers can reach their objectives, including the popular 5P to 7P programming block, which features time-tested favourites such as Occupation Double and Un Souper Presque Parfait,” adds Dimitri Gourdin.
In terms of audience composition, V is the number one conventional network in the time block and it continues its impressive growth among three key demographic groups: 44.9% in the A18-49 group (+ 19%), 28.4% in A18-34 (+ 30%) and 40.6% in A 25-54 (+ 12%)3.
1. Numeris, PPM, Quebec Franco, September 18 to December 17, 2017 and September 17 to December 16, 2018, composition based on % AMA (All 2+), Monday – Sunday 2A-2A.
2. Numeris, PPM, Quebec Franco, September 18 to December 17, 2017 and September 17 to December 16, 2018, composition based on % AMA (All 2+), Monday – Sunday 2A-2A.
3. Numeris, PPM, Quebec Franco, September 18 to December 17, 2017 and September 17 to December 16, 2018, composition based on % AMA (All 2+), Monday – Friday 5P-7P.
V, TELEVISION DONE DIFFERENTLY!
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About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels MusiquePlus and MAX, content and video-on-demand platform Noovo.ca, online store BoutiqueNoovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.