Press release – For immediate release

Montreal, May 6th, 2019 – L’amour est dans le pré touches and captivates viewers year after year with its endearing and enduring real-life love stories. The popular reality TV series seduced viewers once again reaching over 2.5 million Quebecers!  An incredible level of success that paves the way for the show’s return for an 8th season!

An average of 642,000 viewers tuned in every week on television and on Noovo.ca, representing an increase of 16.5% over the previous year. Episode 11 alone, which coincided with the end of the farmers idyllic getaways, attracted 729,000 viewers. The 7th season of L’amour est dans le pré captured a 16.2% market share*.

On the web, the brand generated over 2.6 million page views on Noovo.ca since the announcement of the five official participants last December. It also attracted more than 460,000 unique visitors and generated almost 875,000 content views. L’amour est dans le pré attracts an audience that is very active on social media. The show’s Facebook page reached 6.7 million users this past season. The page’s 157,000 fans generated an engagement rate of over 20%**. Not surprisingly, the multiplatform success of the popular reality TV show shows no sign of slowing down!

To date in Quebec, L’amour est dans le pré is responsible for the formation of over a dozen long-lasting romantic relationships which resulted in the birth of 18 children. Last season ended with Gabriel’s marriage proposal to Clara, one of the 5th season’s fan favourite couples on the reunion show that featured most of the couples who are still very much in love. Two of the couples formed on season 7 of the show are still together.

L’amour est dans le pré and host Marie-Eve Janvier are returning next winter for an 8th season. If you’re a single farmer and you want to participate in the show, we encourage you to register by completing the form available on Noovo.ca! Don’t miss out on this great opportunity to find true love!

 

L’amour est dans le pré

Back next winter on V!

Also on Noovo.ca

 

* Numéris, PPM, Quebec Franco, V Total, L’amour est dans le pré, January 31 to April 18, 2019, Thursday 8 pm to 9 pm, Ind. 2+.

** Google Analytics, Noovo.ca, December 1, 2018 to April 28, 2019 and Facebook Insight.

 

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Information

Michaël Majeau
Director, Communications and Public Relations
514-390-6100, poste 2249
mmajeau@groupevmedia.ca

Dominique Gagnon
Communications advisor, Public Relations
514-390-6100, poste 7014
dgagnon@groupevmedia.ca

About Groupe V Média
Groupe V Média, a Quebec company operating in the field of entertainment and content distribution, is the largest independent media group in Canada. Groupe V Média owns conventional television network V, specialty channels MusiquePlus and MAX and the video on demand and content platform Noovo.ca as well as the 25Stanley sports news site. Its innovative content delivery strategies featuring strong, eye-catching and unifying themes enable its properties to reach a large audience on a multitude of platforms, at any time, adapting to today’s new consumer and business realities.