Press release – For immediate distribution
Montreal, August 19, 2019 – MAX continues to establish itself as the must-see destination for the best and exclusive fiction programming in French. You won’t want to miss the start of the channel’s fall programming on August 26 which will be unscrambled to mark the occasion! Drama series, award-winning comedies and blockbuster movies: MAX’s lineup will garner impressive audiences again this year!
The specialty channel’s diversified and eye-catching lineup is generating outstanding results as it continues its remarkable growth. In just two and a half years, the channel’s market share has more than doubled from 0.9% to 2.1% (All 2+). MAX increased its market share substantially last fall among key target groups: + 75% among All persons 2+ (2.1 share), + 80% among Adults 18-49 (1.8 share) and 50% among Adults 25-54 (1.8 share) 1.
In addition, last December, MAX presented holiday programming that delivered exceptional audience results, making it the third most-watched specialty channel, ahead of Séries + and right behind RDS and LCN. A jump of 12 positions in the market’s specialty rankings2!
Noteworthy new shows
Do not be surprised! New seasons of Supergirl (Tuesday 10 pm), Marvel: les agents du SHIELD (Thursday 10 pm) and Intemporel (Unforgettable – Wednesday 9 pm) will now be airing on MAX. The channel will also feature the hit series Un million de petites choses ( A Million Little Things – Monday 8 pm) starring Ron Livingston, known for his role in Sex and the City, as well as the supernatural drama series Turbulences (Manifest – Wednesday 8 pm) produced by Robert Zemeckis who brought us classics such as Back to the Future and Forrest Gump.
Returning fall favourites
In addition to these exciting new program offerings, many MAX subscriber favourites are returning with new episodes this fall. The personal and medical intrigues of Chicago Med will return on August 29, while new episodes of Imposters (Tuesday 8 pm) and Orange is the new black (Tuesday 9 pm) will air starting on September 10.
Dr. House (House – Monday to Friday 6 pm), Bones (Tuesday 12 pm), Esprits Criminels : unité sans frontière (Criminal Minds: Beyond Borders – Wednesday 12 pm), Mémoire sous enquête (Unforgettable – Thursday 12 pm) and Scorpion (Wednesday 12 pm) will be presented back to back for the enjoyment of nostalgia buffs!
In addition to these popular shows, MAX will be presenting a wide range of films this year, from classics to the latest box office hits. Exciting titles such as Seul sur Mars (The Martian), Billy Madison, Nos voisins les Jones (Keeping up with the Joneses) and Tueurs à gages: agent 47 (Hitman: Agent 47) are sure to please movie lovers seeking action and thrills.
MAX : The best TV series, the best movies.
Unscrambled starting August 26th !
1. Numeris, PPM, QC Franco, Mon-Sun, 2a-2a, Market Shares, August 27 to December 30, 2018 vs. August 28 to December 31, 2017
2. Numeris, PPM, QC Franco, AMA, December 1 to 31, 2018, All 2 +, Mon-Sun 2a-2a.
Communications advisor, Public Relations
514-390-6100, poste 7014
About Groupe V Média
Groupe V Média, a Quebec company operating in the field of entertainment and content distribution, is the largest independent media group in Canada. Groupe V Média owns conventional television network V, specialty channels MusiquePlus and MAX and the video on demand and content platform Noovo.ca as well as the 25Stanley sports news site. Its innovative content delivery strategies featuring strong, eye-catching and unifying themes enable its properties to reach a large audience on a multitude of platforms, at any time, adapting to today’s new consumer and business realities.