Press release — For immediate release

Montreal, October 30, 2019 – On Monday November 4th, the 5th edition of the Journée qui a du chien, an initiative of Groupe V Media, will be held to raise donations that will enable the Mira Foundation to continue its important mission. This fundraising event highlights the very real difference the foundation makes in the lives of children with autism spectrum disorder as well as those affected by one or more visual or motor impairments. The fundraising goal is set at $500,000.

“La Journée qui a du chien helps to promote the various programs of the Mira Foundation, build public awareness and raise significant funds that will enable us to continue our mission. This is our largest annual fundraiser. It goes without saying that this is a very important event for us because our organization receives no government funding and operates entirely on donations from the general public and the private sector”, explains Nicolas St-Pierre, Executive Director of the Mira Foundation.

“We are very proud that, again this year, the Groupe V Média team, along with many of our collaborators and partners, is supporting this important cause in our own unique way. With la Journée qui a du chien, we’re leveraging V’s considerable reach to engage the public and raise funds that will tangibly help the Mira Foundation in the fulfillment of its mission. Nearly two million dollars has been raised since the beginning of this partnership,” states Dimitri Gourdin, Executive Vice President, Head of Corporate Strategy for Groupe V Media and new member of the board of directors of the Mira Foundation.

On Monday, November 4th, V’s popular TV shows Occupation Double Afrique du SudÀ table avec mon ex, Mets-y le Paquet and L’Open Mic de… will promote la Journée qui a du chien with cause-related content integrations.

From 7 am to 6 pm, many volunteers will be present at over twenty Metro stations to collect donations. Donations received via text, telephone and online on the website are also welcome.

The complete schedule of la Journée qui a du chien is available at



Text MIRA at 45678 (option to donate $10 or $20)
Call us at 1 844 346-MIRA (6472) – donation of $1 to $99
Donate online at You can start giving right now!


Did you know?

– The Mira Foundation has been serving beneficiaries for 38 years. The organisation receives no government funding and is funded exclusively through donations from the general public and the private sector.

– Since its creation in 1981, the Mira Foundation has provided more than 3,500 dogs. Some 200 new dogs are given free of charge to beneficiaries each year.

– A dog represents an investment of $30,000 for the Mira Foundation.

– 50% of the Mira dogs are trained to accompany children with autism spectrum disorders, 30% are trained as service dogs and 20% as guide dogs. All beneficiaries are housed free of charge at the Mira Foundation for the duration of their training (between 8 and 21 days).

– The Mira Foundation also trains compassionate dogs, which are used by the police to initiate contact, appease certain victims and open dialogue.

– The Foundation has recently set up a pilot project to test the effects of service dogs on people with Alzheimer’s. A first pilot group has been under way since this summer and a second group will be formed next year to take part in this research experiment.


This day is made possible thanks to the commitment of the following partners:

Groupe V Média, Mondou, Vetdiet, Passionimo and BeOneBreed.


#vpourmira #fondationmira
Facebook :
Instagram : @fondationmira





Anne Dongois


Josiane Bétit


Dominique Gagnon
Chef, communications et relations publiques
514-390-6100, poste 7014


About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels ELLE Fictions and MAX, content and video-on-demand platform and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.

About the Mira Fondation
The mission of the Mira Foundation is to increase the autonomy and social inclusion of people with a visual or physical handicap as well as children with autism spectrum disorders by providing, free of charge, a dog trained to meet their needs. Since its creation in 1981, the Mira Foundation Mira has donated over 3,500 dogs. The Foundation receives no government funding, its financing relies entirely upon the donations it receives from the public or fundraising activities.