Press release — For immediate distribution
Montreal, November 27, 2019 – The Noovo.ca online platform certainly has the wind in its sails, with a 55%* increase in the number of views and users compared to last fall. V’s original productions, broadcast live and in catch-up, played a significant role in the platform’s viewership growth with the new show À table avec mon ex alone generating over 1,250,000 views since its on-air debut.
This impressive performance by Noovo.ca brings its total number of views to almost 15 million this fall, in addition to the 3,500,000 live views on the platform, for all available video content. Each month, an average of 1,900,000 users read blogs and watch shows and video capsules.
In its 10th year and still as popular as ever, Un souper presque parfait has generated close to 530,000 views (+338,000 live) since the beginning of September. The Occupation Double Afrique du Sud phenomenon already tops several million views, and L’Open Mic de…, Mets-y le Paquet and Ne jamais faire à la maison are also performing extremely well.
Noovo.ca‘s exclusive series has also stirred great interest among the viewing public. The summer series Colocs! featuring Alanis and Catherine Peach, performed exceptionally well with nearly 700,000 views. The first season of the fictional comedy Le Killing generated close to 400,000 views. It bodes well for the 2nd season!
Among the digital entertainment offerings on the market, Noovo.ca continues to be an extremely popular media platform among millennials. The coveted 18-34 demographic makes up over 58% of the platform’s users.
Sources: Google Analytics, Noovo.ca, September 16 to November 10, 2019 and September 17 to November 17, 2018
Chief communications and public relations
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About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels ELLE Fictions and MAX, content and video-on-demand platform Noovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.