Press release – For immediate release

Montreal, February 24, 2020 – The success of the brand’s recent shift is indisputable. V’s program lineup performed extremely well last season and generated an average audience growth that surpassed all other conventional TV stations. The channel’s winter schedule is on track to repeat the exceptional performance with the new addition La semaine des 4 Julie registering an average weekly reach of 2.3 million viewers since its debut in early January*.

The results obtained by V in the the fall of 2019 are conclusive. At a moment when the industry is grappling with a variety of challenges that are impacting television audiences, V is bucking the trend and growing its average minute audience in all key target demos: 12,3% among all persons 2+, 14,7% among 18-49 years-old, 19,9% among 25-54 years-old.

 

More than ever, V is reinforcing its brand promise by effectively reaching a young and much sought-after audience. The channel experienced a significant increase, most notably among 25-34 year-olds and 35-44 year-olds, with an average minute audience growth of 30% and 27% respectively. V also increased its average weekly reach by 1.1% among all persons 2+, +1.7% among 18-49 year-olds and +2.9% among 25-54 year-olds.

A great many of the network’s original productions grew their audiences as well. Un souper presque parfait averaged 287,000 viewers per episode (+18%), L’Open Mic de… 139,000 (+24%), Mets-y le Paquet 258,000 (+18%), RPM and RPM+ 215,000 and 218,000 respectively (+45% and +46%) and Huissiers 277,000 (+9%). And it’s impossible to overlook Occupation Double, which broke its previous record with increases of 17% for the Sunday galas and 32% for the daily editions.

The Noovo.ca online platform also posted impressive numbers, with a 35% increase in catch-up views and a 65% increase in the number of users compared to last year**.

 

Julie’s off to a great start!

The season is only a few weeks old but clearly, V’s winter programming is maintaining the strong audience momentum the station generated in the fall. Julie Snyder’s much anticipated return to Quebec TV screens in her new talk show La semaine des 4 Julie is a huge hit averaging over 430,000 viewers weekday evenings at 9 pm. With an 11% average share of viewing  (2+, V’s annual average is 5.5%), the show is off to a very strong start and it has turned out to be another successful wager for V. It’s a fact that these are the channel’s best results for a program of this type which historically airs in the 10 p.m. time slot. On Noovo.ca, the various video content totals more than 765,000 views (full episodes, interviews, vignettes, exclusives). Since the beginning of the season, 760,000 unique visitors have generated close to 2 million page views.

 

V, TV done differently!

 

-30-

 

Sources:
*Numéris, données confirmées du 6 au 30 janvier 2020,
**Numeris, Québec franco, V, SRC, TVA, 17 septembre au 16 décembre 2018, 16 septembre au 15 décembre 2019,
AMA, 6a-2a, T2+.
*** Google Analytics, Noovo.ca, 16 septembre au 29 décembre 2019 et 17 septembre au 30 décembre 2018

 

Information

Dominique Gagnon
Communications and public relations
514-390-6100 x 7014
dgagnon@groupevmedia.ca

About Groupe V Média
Groupe V Media, a Quebec-based entertainment and content delivery company, is the largest independent media group in Canada. Groupe V Media owns conventional television network V, specialty channels ELLE Fictions and MAX, content and video-on-demand platform Noovo.ca and the 25Stanley sports news website. Its innovative content delivery strategies with strong, unifying, eye-catching themes enable its properties to reach a vast audience, anytime, on a multitude of platforms, adapting to evolving consumer and corporate trends.